B2C and B2B Community Overview

B2C

 Large in number
 Users share an
experience
 Focus on low-touch
services
 Grows by mass adoption
 Forums, ratings and selfserve
offering
 Typically quick to scale
but users have weak ties
 Vague mission: it is
interpretive

B2B

 Number can vary
 Members share a purpose
 Focus on high-touch
services
 Grows by word of mouth
trust
 Programmatic
membership offering
 Typically slow to scale but
members have stronger
ties
 Strong stated mission
that is visibly embraced